The big book of marketing
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The big book of marketing lessons and best practices from the world"s greatest companies by Anthony G. Bennett

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Published by McGraw-Hill in New York .
Written in English


Book details:

Edition Notes

Includes bibliographical references and index.

Statementedited by Anthony G. Bennett
Classifications
LC ClassificationsHF5415 .B54 2010
The Physical Object
Paginationxv, 464 p. :
Number of Pages464
ID Numbers
Open LibraryOL24534945M
ISBN 100071621253
ISBN 109780071621250
LC Control Number2009051788
OCLC/WorldCa490809642

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